Cedrik Stephen
October 15, 2025
Creating a new brand identity
and website for Ornn
Cedrik Stephen & Ornn
Proposal
October 15, 2025
Mission
Give Ornn a cohesive, high-end brand identity that speaks professionalism to a finance audience.
Scope
Redesign & refine key parts of the brand so they feel unmistakably Ornn
Branding
/01
Brand strategy
Defining your vision, mission, values and secret sauce.
/02
Creative direction
Finding and designing the foundation of your brand.
/03
Visual identity
Based on the creative direction, the visual identity will be created. This consists out of the logo, colors and typography.
/04
Brand guidelines
Every step in making your brand consistent and memorable, will be thoroughly explained in a guidelines document.
Website
/05
Structure & order
Defining the structure and flow of the website: what should we show first?
/06
Wireframing
Developing the website’s structural layout, excluding colors and UI elements.
/07
Visual design
Creating the full visual design: colors, typography, and more. Branded specifically for Ornn
How we'll work together
8-week process,
timeless design.
Branding
Call: Strategy session
Brand strategy file
Market research
Creative direction
Visual identity (including custom illustrations)
Visual identity presentation
Loom video: Presenting the 3 brand identities
Implementing feedback
Revision round 1 (if needed)
Brand guidelines
Branding files handover
Website
Website: Structure & order
Loom: Present structure & order of website
Implement feedback
Wireframing
Loom: Present wireframes
Implement feedback
Visual design
Call: Presenting final website
Implement feedback and last refinements
Website files handover
Investment
Branding
$6,500
Website
$5,500
/01
Ready to start immediately
/02
Updates at every phase
/03
Includes one month of support