Cedrik Stephen
October 15, 2025
Brand refresh for Summation
Cedrik Stephen & Summation
Proposal
October 15, 2025
Mission
Give Summation a brand refresh, focusing on creating elements that are going to be used throughout the whole brand.
Scope
Redesign & refine key parts of the brand so they feel unmistakably Summation
/01
Brand strategy
Defining your vision, mission, values and secret sauce.
/02
Creative direction & identity refinements
Finding and designing the foundation of your brand. Designing key elements of the brand, and refining the parts where it's needed.
/03
Design system
Creating a clear design system, for elements such as buttons & tags to use on decks, the website and more.
/04
Brand guidelines
Every step in making your brand consistent and memorable, will be thoroughly explained in a guidelines document.
How we'll work together
3-week sprint,
timeless design.
Call: Strategy session
Brand strategy file
Market research
Creative direction
Visual identity refinements
Wordmark refinement
Define/add branding elements: patterns, visual assets, shapes etc.
Refine typography
Design system
Loom video: Presenting visual identity & design system
Client feedback
Implement feedback
Final refinements
Files & documents handover
Investment
$3,200
/01
Ready to start immediately
/02
Updates at every phase
/03
Includes one month of support