Puddle - Creative community
Many creatives spend their days behind a screen, with few chances to meet like-minded people nearby. Puddle changes that, making it easy to organize and join events, talks, and workshops through its app. The brand needed a clear, playful identity that visualizes its open and social spirit.
Strategy
The brand foundation is built around the idea of a puddle. Small drops coming together to form something larger. It represents how individual creatives connect, share, and grow as a community. Puddle brings creativity back to a human level: spontaneous, local, and real. It’s about genuine connection, not networking, creating a space where ideas naturally flow through meetups, workshops, and shared moments.
Design
The visual language grows directly from this idea. The logo, a puddle forming the letter P, represents creativity coming together. Soft, fluid shapes and organic forms are used across the brand to express connection, flow, and the energy that happens when people meet. Bright, unique colors make it clear that Puddle is for every kind of creative.
