Shelf - Structure where you need it most
Important files often get buried and forgotten. Shelf organizes them automatically and makes them easy to find again. I built the brand and website to feel effortless and reliable.
Strategy
Shelf is built on one simple idea: "order creates clarity". When work is scattered, it’s hard to focus. The brand needed to show control: everything in its place, easy to understand. That idea shaped the name, the visual language, and the product itself.
Design
Shelf’s design focuses on structure and confidence. The logo shows a small shelf balancing a single item, a clear symbol of order and support. Visual patterns use many small elements forming a strong whole, representing how Shelf organizes scattered files. Layouts follow a precise grid with clear spacing, making everything feel deliberate and reliable. A premium color palette and refined typography give the brand a modern and renewed character.
