Stackpay - Building a brand for financial growth
Stackpay helps people grow their money, but they had no brand or design assets, making them look untrustworthy next to competitors. I built their brand from scratch: logo, visuals, website, and product, so Stackpay feels professional, clear, and ready to earn trust.
Strategy
The foundation of the brand is growth - stacking wealth, building momentum, and making money work for you. This idea guided every decision, from the name’s meaning to the visual direction. The goal was to make investing feel powerful yet accessible, helping users see potential and progress at every touchpoint.
Design
Growth is expressed across the whole identity. The logo shows a spark expanding upward, representing fast, exponential growth. Supporting visuals use layered shapes, gradients, and movement to show momentum and progress.
